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What is LOGO:
Logo is one kind of symbol in graphical view of an organization which represents the organization, it’s features and gives some idea of organization in a nutshell.
A logo is a very important matter for an organization for representing any company to the mass people or branding of any idea to the people.Because it shows a wonderful idea of company or brand or the product at a once.It’s easy to understand for the people instead of reading article or reading feature of a brand or company. A logo builds brand recognition. A logo identifies key information about your business.The main purpose of a logo is identifying something.
The Fundamental Branding Elements of Logo Design:
1.SIMPLICITY:
Simplicity is very important for creating a logo.The logo which are more simple are more easy to understand and more effective in branding because the people always wants to know something from the logo.So a logo should fill up people’s basic question about an organization or company or products.
2.UNIQUENESS:
A logo should be create by unique style and combination.If anyone copy or steal an idea from others it can’t able to attract people so much.It can reduce the fame of company instead of branding.
3.COLOR:
Color is one of the major part in it.Basically it can be called the heart element for a logo.A logo can fill up the people’s thirst about the idea only by color.Different color have different emotion and provides some reaction too.All the colors are not suitable in all kinds of logo.So,it’s important to select the perfect color.
4.DISTINCTIVE:
If your potential customers can’t remember or describe your logo it won’t reflect your company or branding.People have to remember and think about your company by seeing your logo.
5.TIMELESS:
A logo needs to stand the test-of-time to be able to still resonate with the target audience over years and as the organisation develops.Many logos may evolve over time, but you want to try and ensure only small iterations are needed to keep the brand fresh without wholesale rebranding.
